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Crisis Centre

Wei-Lin Wang
PhD

Assistant Professor

Marketing

Faculty of Business and Information Technology

Contact information

Business and Information Technology Building - Room 2002
North Oshawa
2000 Simcoe Street North
Oshawa, ON L1H 7K4

905.721.8668 ext. 2480

wei-lin.wang@uoit.ca


Background

Dr. Wei-Lin Wang received his Ph.D. in marketing with a focus on empirical quantitative marketing from McGill University and his M.B.A. from National Taiwan University. His research interests include product portfolio management, innovation, new product launch, purchase timing behavior, dynamic customer management, customer engagement, and content marketing. Prior to joining the University of Ontario Institute of Technology, he was a research associate at the Medill IMC Spiegel Research Center at Northwestern University

Education

  • PhD McGill University
  • MBA National Taiwan University